TAT predicts positive Chinese New Year tourism effect on Thailand

Posted by Krabi Riviera
on 21 Feb 2015
TAT predicts positive Chinese New Year tourism effect on Thailand

The Tourism Authority of Thailand (TAT) is predicting a huge positive influence on Thailand’s economy during the Chinese New Year celebrations in the country in 2015.

The TAT predicts that the 10-day celebration will attract a 47 percent increase of Chinese tourists over last year, amounting to 530,000 visitors. The TAT also expects additional tourism dollars, estimated at 49 percent, or 22.9 billion Baht. In addition to these predictions, it estimates that spending per person will rise by 6 percent, to 22,600 Baht. 

With these expectations in mind, the TAT is working with airlines to attract passengers from second–tier Chinese cities such as Tianjin, Harbin, Ching Tao, Wuhan, Nanchin, Jinan, Chongquing, Xian and Chengdu. Approximately 890 charter flights are scheduled to land in Bangkok, Phuket, Chiang Mai and Krabi during the Chinese New Year.

The TAT is especially eager to attract businessmen, medical tourists and female travelers.

Tourism Dollars Positively Affect Thai Economy

Tourism dollars have a major impact on the Thai economy, as businesses act to service the needs of foreign visitors. 

For the Chinese New Year, known as the Year of the Sheep or the Year of the Goat (the Chinese word yang refers to both goats and sheep), retailers are gearing up by launching campaigns to cash in on the celebration.

Department stores are offering discounts, prizes and drawings for shoppers, including a one-kilogram 99.9 percent golden goat at Robinson’s Department Store in Bangkok.

Retailers note that although Thai Chinese traditionally spend money on one another during the Chinese New Year celebration, the occasion is not limited by ethnicity. It general, the season, especially coming so close to Valentine’s Day this year, is a time of increased consumer spending. 

Retailers are not the only businesses expected to be affected positively by Chinese New Year purchasing. Several industries in the Thai economy will benefit those businesses catering to tourism, including restaurants, hotels, villa rental companies, supermarkets, and others.

With the newly growing Chinese middle class and their desire for foreign travel, the TAT believes that should their forecast hold true, along with other tourist marketing programs throughout the year, 5.3 million Chinese tourists from mainland China will visit Thailand in 2015, generating revenue totaling 210 billion Baht.